THE INFLUENCE OF FINANCIAL LITERACY ON FINANCIAL MANAGEMENT (STUDY AT GUNUNG TUNAK TOURISM PARK IN MERTAK VILLAGE)
Keywords:
financial literacy, financial management, Mount Tunak TourismAbstract
This research aims to determine the influence of financial literacy on financial management at the Gunung Tunak Nature Tourism Park, Mertak Village, Central Lombok, by using primary data sourced from 40 respondents managing the Gunung Tunak tourist park, and by using regression analysis using pool lease square (PLS). The findings in this research show a positive and significant influence of financial literacy on the financial management of the Mount Tunak tourist park. This means that the better the financial knowledge of Mount Tunak managers, the better the financial management of Mount Tunak tourism will be. These findings indicate that there is a need to improve the quality of human resources managing Mount Tunak tourism, thereby making Mount Tunak tourism a better and more sustainable tourism.