ANALYSIS OF FACTORS INFLUENCING THE INTEREST IN USING POINT OF SALE SYSTEMS IN MICRO, SMALL, AND MEDIUM ENTERPRISES IN CILACAP REGENCY

Abstract

The aim of this study is to analyze the influence of performance expectation, business expectation, social factors, facilitating conditions, hedonic motivation, and habitual value on the interest in using Point of Sale systems. The research population comprises all Micro, Small, and Medium Enterprises (MSMEs) registered in the Department of Labor, Cooperatives, and Micro, Small, and Medium Enterprises in Cilacap Regency, with a total number of Micro, Small, and Medium Enterprises. A sample of 91 MSMEs was selected using purposive sampling technique. Data were collected through questionnaires. Data analysis was conducted using multiple regression. The results of the study indicate that: (1) Performance expectation has a significant positive influence on the interest in using Point of Sale systems; (2) Business expectation has a significant positive influence on the interest in using Point of Sale systems; (3) Social factors have a significant positive influence on the interest in using Point of Sale systems; (4) Facilitating conditions have a significant positive influence on the interest in using Point of Sale systems; (5) Hedonic motivation does not have a positive influence on the interest in using Point of Sale systems; (6) Value of price has a positive influence on the interest in using Point of Sale systems; (7) Habit does not have a positive influence on the interest in using Point of Sale systems.