THE INFLUENCE OF INVESTMENT KNOWLEDGE, MOTIVATION, AND MINIMUM CAPITAL ON INVESTMENT INTEREST
Keywords:
basic investment knowledge, investment motivation, minimum capital, student investment interestAbstract
The purpose of this research is to understand how core investing expertise, desire for participation, and minimum capital amount influence undergraduate students’ enthusiasm toward the capital market. The study involves undergraduate students from the Faculty of Economics and Business at Jenderal Soedirman University who graduated in 2020 and 2021. The total number of participants in this research is 100, with 28 specializing in accounting, 32 in management, 30 in development studies economics, and 10 in economic education. The sampling technique used is proportionately segmented random sampling. A questionnaire created using Google Forms was used to collect responses. Multiple linear regression analysis was conducted on the data using SPSS version 26.